“The key to the fountain of youth.”

Hyaluronic acid is a natural substance found in great abundance in young skin and other tissues in humans and animals. It occurs naturally in the deeper layers of the skin, cartilage, joints and the fluid surrounding the eyes. Hyaluronic acid plays an important role in tissue hydration, lubrication and cellular function.

In skin tissue, hyaluronic acid is a jelly-like substance that fills the space between collagen and elastin fibres.

The role of hyaluronic acid in skin is to:

• provide a mechanism of transport of essential nutrients from the bloodstream to living skin cells
• hydrate the skin by holding in water
• act as a cushioning and lubricating agent against mechanical and chemical damage.

The water-retaining property of Hyaluronic Acid helps keep the surface of the skin hydrated, supple and less prone to wrinkling.

Found in abundance in young skin, hyaluronic acid tapers off with age. People over 50 years old are estimated to have less than half the hyaluronic acid they had in youth.

Over time, either through the natural process of aging or through exposure to environmental factors such as sunlight and pollutants, the body’s natural store of hyaluronic acid is degraded and destroyed. The result is a loss of elasticity in the skin that manifests itself in wrinkles.

Hyaluronic Acid can hold up to 1000 times its own weigh in water; therefore it plays an extremely vital part in fighting the ageing process once levels are depleted in the skin.

Delivering Hyaluronic Acid to the skin helps moisturize and restore elasticity, thus minimizing the appearance of wrinkles.

Benefits to the skin:

• Boosts moisture content of the skin as it binds water; a very efficient moisturiser
• Reduces dryness, itching and burning
• Offers an excellent environment for the growth of new cells and healing
• Effective in the treatment of lines and wrinkles
• Improves skin smoothness and texture
• Hyaluronic acid is non-toxic and biodegradable
• Helps Vitamin C to penetrate effectively
• Protective, structure stabilizing and shock-absorbing role in the skin.